« Previous
Next »
Research in Social and Administrative Pharmacy
Volume 1, Issue 2
, Pages 185-210
, June 2005
Television advertisement format and the provision of risk information about prescription drug products☆
References
- . The educational potential of direct-to-consumer prescription drug advertising. Health Aff. 2004;23:143–150
- . Direct-to-consumer advertising of prescription drugs: patient survey. Accessed August 15, 2004 at http://www.fda.gov/cder/ddmac/Presentations/KitHMCC2002out/index.htm2002;
- . Direct-to-consumer advertising: for better profits or for better health?. Am J Health Syst Pharm. 1998;55:594–597
- . Prescription medication advertising: professional discomfort and potential patient benefits – can the two be balanced?. Int J Advert. 2004;23:69–90
- . The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate. Int J Advert. 2004;23:5–52
- . A model assessing the effectiveness of direct-to-consumer advertising: integration of concepts and measures from marketing and healthcare. Int J Advert. 2004;23:91–118
- . Pharmaceutical advertising in the USA: information or influence?. Int J Advert. 2004;23:119–142
- . Direct-to-consumer prescription drug advertising and pharmacy practice. Am J Pharm Educ. 2004;68:article 66
- . Rote learning after exposure to a direct-to-consumer television advertisement for a prescription drug. Clin Ther. 1998;20:617–632
- . Promotion of prescription drugs to consumers: case study results. J Manag Care Pharm. 2002;8:512–518
- . Consumers' reports on the health effects of direct-to-consumer drug advertising. Health Aff. 2003;W3:82–95
- . Direct marketing of pharmaceuticals to consumers. Annu Rev Public Health. 2002;23:73–91
- . A history and perspective on direct-to-consumer promotions. Food Drug Law J. 1999;54:489–518
- . Direct-to-consumer advertising and shared liability for pharmaceutical manufacturers. JAMA. 2003;287:477–481
- . The Council on Ethical and Judicial Affairs of the American Medical Association. Direct-to-consumer advertisements of prescription drugs. Food Drug Law J. 2000;55:119–124
- . Direct-to-consumer advertising of prescription drugs: Physician Survey. Accessed on August 15, 2004 at http://www.fda.gov/cder/ddmac/globalsummit2003.2002;
- . New drugs and DTC advertising: friend or foe?. Drug Benefit Trends. 1998;10:16
- . Viewpoint: direct-to-consumer advertising of Rx drugs can be harmful to your health. Drug Benefit Trends. 1998;10:60–61
- . Direct-to-consumer prescription drug advertising and the public. J General Intern Med. 1999;14:651–657
- DDMAC untitled letter dated April 20 to Glaxo Wellcome concerning Zyban (bupropion HCl) sustained-release tablets. Accessed on October 17, 2004 at http://www.fda.gov/cder/warn/warn1998.htm. 1998.
- Scheineson M. Outline of FDA/FTC marketing rules, paper presented at the DIA (Drug Information Association) ‘Marketing of Pharmaceuticals’ meeting, February 24–25, 2003, New York.
- . Regulation of pharmaceutical promotion in the twenty-first century. Drug Inf J. 2000;34:861–873
- Morris L. Prescription drug advertising to consumers: brief summary formats for television and magazine advertisements. Report supported by FDA contracts to Vanguard Corp, Westat Inc, Prism Corp and Biomedical Information Inc. 1983.
- . Warning disclosures for prescription drugs. J Advert Res. 1987;25:25–32
- . Advertising prescription drugs to consumers. Adv Mark Public Policy. 1987;1:1–40
- . Risk disclosures in televised prescription drug advertising to consumers. J Public Policy Mark. 1989;8:64–80
- . Benefit and risk information in prescription drug advertising: review of empirical studies and marketing implications. Health Mark Q. 2000;17:39–56
- . Understanding how elderly patients process drug information: a test of a theory of information processing. Pharm Res. 1997;14:1589–1596
- . Direct-to-consumer advertising: effects of different formats of warning information disclosure on cognitive reactions of adults. J Pharm Market Manage. 1987;2:27–41
- . Riskier than we think? The relationship between risk statement completeness and perceptions of direct to consumer advertised prescription drugs. J Health Commun. 2000;5:349–369
- Nikam PT. Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent. Unpublished Dissertation, 2003. The Ohio State University, Columbus, OH.
- . Implications of using male and female voices in commercials: An exploratory study. J Advert. 2002;31:79–91
- . Informational and transformational advertising: the differential effects of time. In: Kinnear Thomas C editors. Adv Consum Res. 11:1984;p. 638–643
- . Effects of humor in a radio advertising experiment. J Advert. 1985;14:33–4064
- . Information overload with written prescription drug information. Drug Inf J. 1995;29:1317–1328
- . Contextual influences on perceptions of merchant-supplied reference prices. J Consum Res. 1989;16:55–66
- . Warranty and other extrinsic cue effects on consumers' risk perceptions. J Consum Res. 1982;9:38–46
- . Perceived risk and its components: a model and empirical test. J Mark Res. 1973;X:184–190
- . Perceived risk: the concept and its measurement. Psychol Mark. 1986;3:193–210
- . Family and friends with disease: their impact on perceived risk. Prev Med. 2003;37:242–249
- . The need for cognition. J Pers Soc Psychol. 1982;42:116–131
- . Patients' role orientation for pharmacist consultation. J Soc Adm Pharm. 1995;12:33–42
- . The effects of knowledge, motivation, and type of message on ad processing and product judgments. J Consum Res. 1990;17:66–73
- . An exploration into the scaling of consumers' involvement with a product class. In: Monroe KB editors. Adv Consum Res. 8:1981;p. 61–65
- . The role of involvement in attention and comprehension processes. J Consum Res. 1988;15:210–224
- . Central and peripheral routes to advertising effectiveness: the moderating role of involvement. J Consum Res. 1983;10:135–146
- . Assessment of the psychometric properties of an opinion leadership scale. J Mark Res. 1986;23:184–188
- . Experimental Design, Procedures for the Behavioral Sciences. 2nd ed. Belmont, CA: Brooks/Cole Publishing Company, Division of Wadsworth, Inc; 1982;40-41, 144-145, 840-841
☆ Partial funding for this study was provided through an unrestricted grant from Pharmacia Corporation.
PII: S1551-7411(05)00036-7
doi: 10.1016/j.sapharm.2005.03.004
© 2005 Elsevier Inc. All rights reserved.
« Previous
Next »
Research in Social and Administrative Pharmacy
Volume 1, Issue 2
, Pages 185-210
, June 2005
