Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 331-347, June 2005

Methodological challenges surrounding direct-to-consumer advertising research—The measurement conundrum

  • Richard A. Hansen, Ph.D.

      Affiliations

    • University of North Carolina at Chapel Hill, Division of Pharmaceutical Policy & Evaluative Sciences, CB 7360—205M Beard Hall, Chapel Hill, NC 27599, USA
    • Corresponding Author InformationCorresponding author.
    • ,
  • Marcus Droege, Ph.D.

      Affiliations

    • Department of Pharmaceutical & Administrative Sciences, Nova Southeastern University College of Pharmacy, 3200 S. University Drive, Ft Lauderdale, FL 33328, USA

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PII: S1551-7411(05)00037-9

doi:10.1016/j.sapharm.2005.03.005

Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 331-347, June 2005

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