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Research in Social and Administrative Pharmacy
Volume 1, Issue 2
, Pages 348-368
, June 2005
The study of direct-to-consumer advertising for prescription drugs☆
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☆ A large portion of this article is based on a presentation given by the authors at “Assessing the Impact of Direct to Consumer (DTC) Advertising on Health Care Use, Costs, and Outcomes: An Examination of Methodological Issues, Opportunities and Strategies,” a conference sponsored by the Office of the Assistant Secretary for Planning and Evaluation (ASPE), US Department of Health and Human Services with additional support provided by The Henry J. Kaiser Family Foundation, Washington, DC, May 30, 2001. The Final Post Conference Draft was posted on June 18, 2001 at http://aspe.hhs.gov under the title “A Problem Well Defined is Half Solved: Methodological Issues Related to the Study of Direct-to-Consumer Advertising (DTCA) for Prescription Drugs.”
PII: S1551-7411(05)00038-0
doi: 10.1016/j.sapharm.2005.03.006
© 2005 Elsevier Inc. All rights reserved.
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Research in Social and Administrative Pharmacy
Volume 1, Issue 2
, Pages 348-368
, June 2005
