Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 310-330 , June 2005

Introduction of direct-to-consumer advertising of prescription drugs in Canada: An opinion survey on regulatory policy

  • Barbara Mintzes, Ph.D.

      Affiliations

    • Centre for Health Services and Policy Research, University of British Columbia (UBC), Vancouver, BC Canada V6T 1Z3
    • Corresponding Author InformationCorresponding author.
  • ,
  • Morris Barer, M.B.A., Ph.D.

      Affiliations

    • Centre for Health Services and Policy Research, University of British Columbia (UBC), Vancouver, BC Canada V6T 1Z3
    • Department of Health Care and Epidemiology, University of British Columbia, Vancouver, BC Canada V6T 1Z3
  • ,
  • Joel Lexchin, M.D.

      Affiliations

    • School of Health Policy & Management, Atkinson Faculty of Liberal and Professional Studies, York University, Toronto, Ontario, Canada M3J 1P3
  • ,
  • Ken L. Bassett, M.D., Ph.D.

      Affiliations

    • Departments of Family Practice and Pharmacology & Therapeutics, University of British Columbia, Vancouver, BC Canada V6T 1Z3

References 

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PII: S1551-7411(05)00039-2

doi: 10.1016/j.sapharm.2005.03.007

Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 310-330 , June 2005