Direct-to-consumer advertising and the patient-physician relationship

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Volume 1, Issue 2 , Pages 211-230, June 2005

Mansi B. Shah, M.S.
- Department of Pharmacy Administration, The University of Mississippi, Faser Hall, University, MS 38677, USA
- Corresponding author. Tel.: +1 662 915 5948; fax: +1 662 915 5262.
John P. Bentley, R.Ph., M.B.A., Ph.D.
- Department of Pharmacy Administration, The University of Mississippi, Faser Hall, University, MS 38677, USA
- Research Institute of Pharmaceutical Sciences, School of Pharmacy, The University of Mississippi, University, MS 38677, USA
- Tel.: +1 662 915 7114.
David J. McCaffrey III, R.Ph., Ph.D.
- Department of Pharmacy Administration, The University of Mississippi, Faser Hall, University, MS 38677, USA
- Research Institute of Pharmaceutical Sciences, School of Pharmacy, The University of Mississippi, University, MS 38677, USA
- Tel.: +1 662 915 5490.
E. Mick Kolassa, Ph.D.
- Medical Marketing Economics (MME), LLC, 1223 Jackson Ave, Suite #301, Oxford, MS 38655, USA