Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 211-230 , June 2005

Direct-to-consumer advertising and the patient-physician relationship

  • Mansi B. Shah, M.S.

      Affiliations

    • Department of Pharmacy Administration, The University of Mississippi, Faser Hall, University, MS 38677, USA
    • Corresponding Author InformationCorresponding author. Tel.: +1 662 915 5948; fax: +1 662 915 5262.
    • ,
  • John P. Bentley, R.Ph., M.B.A., Ph.D.

      Affiliations

    • Department of Pharmacy Administration, The University of Mississippi, Faser Hall, University, MS 38677, USA
    • Research Institute of Pharmaceutical Sciences, School of Pharmacy, The University of Mississippi, University, MS 38677, USA
    • Tel.: +1 662 915 7114.
    • ,
  • David J. McCaffrey III, R.Ph., Ph.D.

      Affiliations

    • Department of Pharmacy Administration, The University of Mississippi, Faser Hall, University, MS 38677, USA
    • Research Institute of Pharmaceutical Sciences, School of Pharmacy, The University of Mississippi, University, MS 38677, USA
    • Tel.: +1 662 915 5490.
    • ,
  • E. Mick Kolassa, Ph.D.

      Affiliations

    • Medical Marketing Economics (MME), LLC, 1223 Jackson Ave, Suite #301, Oxford, MS 38655, USA

References 

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PII: S1551-7411(05)00040-9

doi: 10.1016/j.sapharm.2005.03.008

Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 211-230 , June 2005

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