Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 231-250, June 2005

Distinguishing characteristics of patients who seek more information or request a prescription in response to direct-to-consumer advertisements

  • Jon C. Schommer, Ph.D.

      Affiliations

    • University of Minnesota, College of Pharmacy, 308 Harvard Street, SE, Minneapolis, MN 55455, USA
    • Tel.: +1 612 626 9915; fax: +1 612 625 9931.
  • ,
  • Reshmi L. Singh, M.S.

      Affiliations

    • University of Minnesota, College of Pharmacy, 308 Harvard Street, SE, Minneapolis, MN 55455, USA
  • ,
  • Richard A. Hansen, Ph.D.

      Affiliations

    • University of North Carolina, School of Pharmacy, Division of Pharmaceutical Policy & Evaluative Sciences, Campus Box 7360, Room 205M, Chapel Hill, NC 27599-7360, USA
    • Corresponding Author InformationCorresponding author. Tel.: +1 919 966 7517; fax: +1 919 966 8486.

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 Funding for this study was provided through unrestricted research funding provided by the University of Minnesota College of Pharmacy.Earlier versions of this article were presented at the American Pharmaceutical Association Annual Meeting Academy of Pharmaceutical Research and Science, New Orleans, La, March 31, 2003, and at the American Association of Pharmaceutical Scientists Meeting, Salt Lake City, Utah, October 27, 2003.

PII: S1551-7411(05)00041-0

doi:10.1016/j.sapharm.2005.03.009

Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 231-250, June 2005