Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 251-269, June 2005

Drug information–seeking intention and behavior after exposure to direct-to-consumer advertisement of prescription drugs

  • Yifei Liu, M.S.

      Affiliations

    • Pharmaceutical Socioeconomics, S-532 PHAR, College of Pharmacy, University of Iowa, Iowa City, IA 52242, USA
    • Corresponding Author InformationCorresponding author. Tel.: +1 319 335 7960; fax: +1 319 353 5646.
    • ,
  • William R. Doucette, Ph.D.

      Affiliations

    • Pharmaceutical Socioeconomics, S-532 PHAR, College of Pharmacy, University of Iowa, Iowa City, IA 52242, USA
    • ,
  • Karen B. Farris, Ph.D.

      Affiliations

    • Pharmaceutical Socioeconomics, S-532 PHAR, College of Pharmacy, University of Iowa, Iowa City, IA 52242, USA
    • ,
  • Dhananjay Nayakankuppam, Ph.D.

      Affiliations

    • Department of Marketing, Henry B. Tippie College of Business, University of Iowa, Iowa City, IA 52242, USA

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PII: S1551-7411(05)00042-2

doi:10.1016/j.sapharm.2005.03.010

Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 251-269, June 2005

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