Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 270-288, June 2005

Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising

  • Henry N. Young, Ph.D.

      Affiliations

    • Social and Administrative Sciences Division in the School of Pharmacy at the University of Wisconsin-Madison, Madison, WI 53705, USA
    • Corresponding Author InformationCorresponding author.
    • ,
  • Earlene E. Lipowski, Ph.D.

      Affiliations

    • Department of Pharmacy Health Care Administration in the College of Pharmacy at the University of Florida, Gainesville, FL 32611, USA
    • ,
  • Rebecca J.W. Cline, Ph.D.

      Affiliations

    • Communication and Behavioral Oncology at the Barbara Ann Karmanos Cancer Institute, USA
    • Family Medicine at Wayne State University, USA

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PII: S1551-7411(05)00043-4

doi:10.1016/j.sapharm.2005.03.011

Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 270-288, June 2005

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