Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 289-309, June 2005

Direct-to-consumer advertising via the Internet: The role of Web site design☆☆

  • Saurabh S. Sewak, Ph.D.

      Affiliations

    • Roger Green and Associates, USA
    • ,
  • Noel E. Wilkin, R.Ph., Ph.D.

      Affiliations

    • Department of Pharmacy Administration and Research Institute of Pharmaceutical Sciences, 223 Faser Hall, The University of Mississippi, University, MS 38677, USA
    • Corresponding Author InformationCorresponding author. Tel.: +1 662 915 7262; fax: +1 662 915 5102.
    • ,
  • John P. Bentley, R.Ph., M.B.A., Ph.D.

      Affiliations

    • Department of Pharmacy Administration and Research Institute of Pharmaceutical Sciences, 223 Faser Hall, The University of Mississippi, University, MS 38677, USA
    • ,
  • Mickey C. Smith, R.Ph., Ph.D.

      Affiliations

    • Department of Pharmacy Administration and Research Institute of Pharmaceutical Sciences, 223 Faser Hall, The University of Mississippi, University, MS 38677, USA

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☆ Findings of this research were presented at the 20th Annual Advertising and Consumer Psychology Conference in Seattle, Wash.

PII: S1551-7411(05)00044-6

doi:10.1016/j.sapharm.2005.03.012

Research in Social and Administrative Pharmacy
Volume 1, Issue 2 , Pages 289-309, June 2005

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