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Editorial
The interaction of direct-to-consumer prescription drug advertising and stakeholders in the medication use process Shane P. Desselle pages 135-138 Full Text | Full-Text PDF (101 KB)
Original Research
The association of consumer cost-sharing and direct-to-consumer advertising with prescription drug use☆ Richard A. Hansen, Jon C. Schommer, Richard R. Cline, Ronald S. Hadsall, Stephen W. Schondelmeyer, John A. Nyman pages 139-157 Abstract | Full Text | Full-Text PDF (255 KB)
TV commercials for prescription drugs: A discourse analytic perspective Lewis H. Glinert pages 158-184 Abstract | Full Text | Full-Text PDF (244 KB)
Television advertisement format and the provision of risk information about prescription drug products☆ Lewis H. Glinert, Jon C. Schommer pages 185-210 Abstract | Full Text | Full-Text PDF (344 KB)
Direct-to-consumer advertising and the patient-physician relationship Mansi B. Shah, John P. Bentley, David J. McCaffrey, E. Mick Kolassa pages 211-230 Abstract | Full Text | Full-Text PDF (209 KB)
Distinguishing characteristics of patients who seek more information or request a prescription in response to direct-to-consumer advertisements☆ Jon C. Schommer, Reshmi L. Singh, Richard A. Hansen pages 231-250 Abstract | Full Text | Full-Text PDF (253 KB)
Drug information–seeking intention and behavior after exposure to direct-to-consumer advertisement of prescription drugs Yifei Liu, William R. Doucette, Karen B. Farris, Dhananjay Nayakankuppam pages 251-269 Abstract | Full Text | Full-Text PDF (221 KB)
Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising Henry N. Young, Earlene E. Lipowski, Rebecca J.W. Cline pages 270-288 Abstract | Full Text | Full-Text PDF (213 KB)
Direct-to-consumer advertising via the Internet: The role of Web site design☆ Saurabh S. Sewak, Noel E. Wilkin, John P. Bentley, Mickey C. Smith pages 289-309 Abstract | Full Text | Full-Text PDF (361 KB)
Introduction of direct-to-consumer advertising of prescription drugs in Canada: An opinion survey on regulatory policy Barbara Mintzes, Morris Barer, Joel Lexchin, Ken L. Bassett pages 310-330 Abstract | Full Text | Full-Text PDF (378 KB)
Proposed Model
Methodological challenges surrounding direct-to-consumer advertising research—The measurement conundrum Richard A. Hansen, Marcus Droege pages 331-347 Abstract | Full Text | Full-Text PDF (226 KB)
The study of direct-to-consumer advertising for prescription drugs☆ Jon C. Schommer, Richard A. Hansen pages 348-368 Abstract | Full Text | Full-Text PDF (241 KB)
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